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Branding Guide

Branding Guide for New Mexico School for the Blind and Visually Impaired (NMSBVI)

Three handbooks with the NMSBVI logo, including a student/family handbook and a staff handbook.

This guide outlines the principles and best practices for using and incorporating the NMSBVI brand. Adherence to these guidelines ensures a unified image, intentional communication, and a positive tone to our target audience, ultimately increasing public awareness and making NMSBVI instantly recognizable. Our Target Market Unlike branding for the purposes of marketing or selling a product, NMSBVI strives to use our brand to increase awareness about the school to: The community Current and future students and families. The educators, professionals, and school districts. Potential donors and project partners. Taxpayers and legislative entities. Our colleagues in the field.

How to Use the Brand Guide

Our School has developed brand guidelines as a strategic step to ensure brand uniformity. When creating print or online marketing materials, please refer to these guidelines, so that together, we can continue to build a stronger, consistent brand presence.

Color Palette

NMSBVI’s official school colors are royal blue and gold. Consistent and uniform use of these colors throughout our branding efforts promotes our institutional identity.

 

       #1f2c8a

Golden Bear Blue

  • RGB: 31-44-138
  • CMYK: 100-97-11-2

 

 

      #ffd51a

Golden Bear Gold 

  • RGB: 255-213-26
  • CMYK: 0-16-90-0

      #121d71

Golden Bear Blue (Secondary)

  • RGB: 18-29-113
  • CMYK: 84-74-0-56

 

 

      #ffdd47

Golden Bear Gold (Secondary)

  • RGB: 255-221-71
  • CMYK: 0-11-71-0

      #37439e

Golden Bear Blue (Accent)

  • RGB: 55-67-158
  • CMYK: 65-58-0-38

 

 

      #d3ad00

Golden Bear Gold (Accent)

  • RGB: 211-173-0
  • CMYK: 0-18-100-17

Fonts

These are the fonts used within our brand assets. Typography includes the fonts that we use in our logo, online and other printed marketing materials. Accessibility should always be a top-of-mind consideration.

 

 

Jost

  • Web Font 
  • Jost is an original font created by indestructible type*. It is inspired by 1920s German sans-serifs. This is version 3.7. Jost is designed and maintained by Owen Earl, who is the creator of the font foundry indestructible type*. in 2020 Owen Earl, and Mirko Velimirovic worked together to make Jost a variable font.

Verdana

  • Web Font
  • The Verdana typeface family consists of four TrueType fonts created specifically to address the challenges of on-screen display. Designed by world renowned type designer Matthew Carter, and hand-hinted by leading hinting expert, Agfa Monotype's Tom Rickner, these sans serif fonts are unique examples of type design for the computer screen.

Arial

  • Print 
  • A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance.